Instacart Ads
Product Design · Instacart · 2020 – present
I was one of the core designers who shaped Instacart Ads from its early days in 2020, a single sponsored product format, to one of the leading retail media networks in North America, now generating over $1B in annual revenue. Below is press coverage of the work I contributed to. If you want to learn more, please email me.
Objective-Based Framework · Shoppable Video · Unified Campaign Creation
- Instacart Instacart Announces New Shoppable Video and Display Advertising Products, Driving Inspiration, Discovery and Purchase
- Instacart Instacart Unveils an Enhanced Ad Buying Experience in Ads Manager and Launches Shoppable Video Ads for All CPG Brand Partners
- Instacart Introducing a New, Streamlined Way to Create Campaigns
- Ad Age How Instacart is using shoppable videos to prove it can drive brand sales
- Bloomberg CMO interview mentioning Shoppable Video
Brand Pages / Landing Pages
- Instacart Instacart Announces New CPG Brand Pages and Suite of Display Advertising Products, Delivering Full-Funnel Marketing Capabilities to Brands
- Instacart You Can Now Link Display Campaigns to Your Brand Page
- Instacart Set up Post-Click Experiences Faster with New Page Templates
- Ad Age Instacart debuts landing pages and shoppable display ads for Ben & Jerry's and other brands
Product Library
Ads Ecosystem · Universal Campaigns · AI Tools